-Providing consulting on overseas expansion of K-beauty brands, insights on local distribution channels, etc.
– Inviting local investors, retailers, and influencers to Korea to increase K-beauty experience
Global K-beauty distributor Landing International (CEO Sae-ra Jeong) announced that it will open a Korean office in Seongsu-dong to strengthen its contact with K-beauty brands.
Seongsu-dong, Seongdong-gu, Seoul, is a commercial district that is considered a mecca for the latest beauty, fashion, and food and beverage (F&B) brands, beyond being a pop-up store base. In particular, since many K-beauty companies are concentrated here, collaborations with various brands are expected to become more active.
Through this opening, Landing International will provide ▲insight into local distribution networks ▲strategies for entering the US market, etc. to help new K-beauty brands source and expand global business opportunities. In addition, it plans to focus on raising the global awareness of brands by inviting overseas investors, retailers, influencers, etc. to hold offline events where they can directly experience the production and distribution process of products.
Landing International is a distributor well-versed in the US market, and has placed over 100 K-beauty brands, including COSRX, Hanskin, and Mixoon, in over 1,300 stores including Ulta, Target, and JCPenney. It also supports marketing and promotions to help brands achieve sustainable growth.
“We established a Korean office to communicate more smoothly with K-beauty brands,” said Jeong Sae-ra, CEO of Landing International. “We will directly discover new hair and body care brands with excellent product capabilities, as well as skincare brands, and help them enter major distribution channels in the U.S..”
Meanwhile, Landing International is currently holding a 'K-Beauty World City Tour' to showcase K-Beauty brands in five major cities starting with Los Angeles, USA. They successfully participated in the global cultural festival 'South by Southwest' held in Texas from the 9th to the 12th of last month, and are scheduled to participate in 'Coachella' next month and 'Lollapalooza' in July. The cumulative number of visitors currently stands at 10,000.
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