On the 3rd, Wadiz announced its plan to support the overseas market entry of domestic new and small brands through a strategic partnership with global tech company Meta. Through this collaboration, Wadiz will combine Meta’s social media platform with its advertising platform to strengthen targeted advertising and marketing support so that domestic brands can successfully establish themselves in the global market.
The two companies have been cooperating for the past three years to support targeted advertising marketing for domestic makers conducting crowdfunding. Wadiz has helped makers directly operate targeted SNS advertising through the 'Wadiz Biz Center', and has recorded over 5 million 'notification applications' and 'funding payment conversions' in 2024 alone.
This collaboration focuses on supporting domestic small brands that aim to enter overseas markets. Wadiz plans to launch a global service in the first half of the year, and through this, it plans to provide customized marketing solutions to brands that want to enter overseas markets. The main contents of the collaboration will include ▲ joint investment to improve the efficiency of targeted advertising operations and campaigns by country ▲ support for educational seminars for makers, etc.
Shin Hye-sung, CEO of Wadiiz, said, “Through collaboration with Meta, we will strengthen sophisticated target advertising strategies and marketing support to help new and small brands achieve successful results in the global market,” and “Through this collaboration, we will provide marketing solutions that will be of practical help from entering overseas markets to settling in.”
Kim Jin-ah, CEO of Meta Korea, expressed her anticipation for the collaboration with Wadiz, saying, “It is Meta’s important role to support domestic small and medium-sized enterprises to grow through overseas expansion.”
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