Peach AI, an AI-based outdoor advertising (DOOH) solution company, announced on the 3rd that it had attracted 3 billion won in investment in a 'Pre Series-A' investment round. Major domestic venture capitalists and strategic investors participated in this investment, and Peach AI plans to fully engage in technological advancement and global market expansion through this investment.
Peach AI is leading the digital transformation of the outdoor advertising market by utilizing Vision AI technology. It is currently developing and operating the 'POOH Solution', which provides various functions such as advertising exposure data measurement, advertising viewer analysis, and customized advertising transmission. This solution is receiving a lot of attention in the market because it has the advantage of being able to precisely measure and optimize advertising effectiveness through real-time data analysis.
Through this investment, Peach AI plans to hire talented individuals and develop lightweight deep learning models and privacy protection technologies. In addition, it plans to maximize the creativity and efficiency of DOOH advertising by utilizing AI-based content creation technology.
Lee Dong-yeol, CEO of Peach AI, said, “This pre-A attraction is the result of recognition of Peach AI’s technological prowess, vision, and business drive that meets market demands.” He added, “We will continue to lead the digital transformation of the outdoor advertising industry through AI technology and grow into a globally competitive company.”
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