Singapore-based blockchain-based mobility company MVL is entering the US market in earnest by signing a memorandum of understanding with the Colorado Drivers Cooperative (DCC). Through this collaboration, MVL’s TADA will provide zero-commission ride-sharing system and know-how, while DCC will be in charge of the operation, and the service will begin in Denver, Colorado, USA.
In the US ride-sharing market, drivers are increasingly dissatisfied with high platform fees. More than half of the fare paid by customers is deducted as fees, and in some areas in particular, drivers’ income is lower than the minimum wage, resulting in structural problems, and drivers’ backlash against this is spreading. As an alternative to this, a cooperative platform model directly operated by drivers is gaining attention.
The Colorado Drivers Cooperative (DCC) is a cooperative founded by drivers who have been challenging the unfair revenue distribution structure of existing ride-sharing platforms such as Uber and Lyft. It aims to build a more fair service model and prioritizes transparency in fare distribution so that drivers can earn more reasonable income.
Emble's TADA has been operating a ride-sharing service for 7 years since its launch in Singapore in 2018. Unlike traditional car-hailing platforms, it has differentiated itself by introducing a model that does not charge drivers a commission, allowing drivers to earn as much as they work. Through this, it quickly became the second-largest platform in the Singapore market, and is currently operating services in 5 Southeast Asian countries including Vietnam, Thailand, Cambodia, and Hong Kong.
Emble expects that this collaboration between its ride-sharing service TADA and DCC will solve structural problems in the US ride-sharing market and realize fair revenue distribution for both drivers and passengers. Existing ride-hailing platforms typically charge high brokerage fees, reducing drivers’ actual income. On the other hand, TADA adopts a commission-free operating method, ensuring drivers receive full income. Through this partnership, drivers affiliated with Denver’s DCC are also expected to benefit from increased income, enhanced transparency, and improved working conditions.
An MBL official said, “Considering the current issues in the U.S. ride-sharing market, TADA’s zero-commission model will be an attractive alternative for local drivers.” He added, “We will conduct local tests within the year and officially launch the service. Based on the operational know-how we have accumulated in Southeast Asia, we will begin in Denver, Colorado and then settle into the U.S. market while complying with the market structure and regulations of each state.”
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