LEESOL, a healthcare startup that operates an electronic pharmaceutical platform for the prevention, diagnosis, and treatment of brain diseases, announced on the 1st that it has signed a strategic business agreement (MOU) with sports management company Next Creative to strengthen mental care and marketing in the sports field.
Through this agreement, Lysol will provide its wearable healthcare device 'sleepisol' series to athletes affiliated with Next Creative, and verify the mental care effect based on the athletes' actual usage experience, while also carrying out various forms of empirical cooperation such as joint research and product development, and support for improving athletes' condition, and plans to fully launch strategic collaboration centered on the sports field.
Next Creative is a company that collaborates with promising athletes, including national short track speed skater Jang Seong-woo, speed skating star Kim Min-sun, and KLPGA (Korea Ladies Professional Golf Association) players Park Hyun-kyung and Yoo Hyun-jo, to carry out marketing and branding, contributing to improving athletes' athletic ability and enhancing performance.
Through this collaboration, the two companies plan to verify whether Sleepisol is actually effective not only in improving sleep quality but also in mental care and concentration before and after games, and to continue effective promotional and marketing activities based on the results.
Sleepisol is a customized wearable device developed by Lysol that uses neuromodulation technology to stimulate specific areas of the brain with microcurrents to improve sleep quality and help improve mental and physical stability and concentration.
SleepySol is equipped with four modes: sleep, stress, focus, and healing, and can be customized to the players’ condition and situation. In particular, in situations where there is frequent movement or mental management is important, SleepySol’s sleep and stress care functions are expected to be of real help in maintaining the players’ condition.
In addition, Sleepisol is linked with the Sleepisol Bio App developed in collaboration with Samsung Electronics, allowing users to conveniently monitor and manage their sleep and mental data. Players can check their condition in real time through the app and apply personalized solutions to prepare for games more systematically and efficiently.
“This will be an opportunity to prove the effectiveness of SleepySol through the real experiences of professional athletes and to inform more people of its value as a mental care and concentration enhancement solution,” said Kwon Gu-seong, CEO of Risol. “Through our collaboration with Next Creative, we plan to further expand the utility of SleepySol in the sports field.”
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