-Participation in the Connect Hyundai Cheongju store opening lineup⋯First local permanent store opened thanks to favorable response from consumers in the Chungcheong region
– Implementing emotional space with the concept of 'Gardener's Study'⋯ Providing differentiated customer experience with docent service
-Various opening commemorative promotions such as gifting of own goods according to purchase amount and SNS certification event
Bonjak (CEO Bae Hyeong-jin), which operates the French heritage-based fragrance brand Selvatico, announced on the 27th that it has opened its 6th official store at the Connect Hyundai Cheongju branch.
This store is included in the opening lineup of the Cheongju branch, the second branch of the urban complex shopping mall 'Connect Hyundai' operated by Hyundai Department Store. Selvatico operated a pop-up store at the Hyundai Premium Outlet Daejeon branch in March and received a great response from consumers in the Chungcheong region, and based on this, it has opened a permanent store in the Chungcheong region for the first time outside of Seoul and the metropolitan area.
The store is located on the first floor of the Connect Hyundai Cheongju branch and is decorated with the concept of a ‘Gardener’s Library’, adding a literary sensibility to the brand philosophy based on naturalism. The vivid green color and interior reminiscent of a bookshelf create a calm yet deep sense of space.
The store also offers a 'docent service' that introduces the story behind the product and the manufacturing process. Employees wearing French work jacket-style uniforms that preserve the heritage convey the brand's philosophy, giving customers an immersive experience that feels like talking to a gardener.
At the Connect Hyundai Cheongju branch, you can find all Selvatico products in one place, including the new June product 'Tealat Française Perfume Hand and Body Wash', ▲Eau de Parfum ▲Marseille Liquid Soap ▲Perfume Hand and Body Wash ▲Hand Solution.
To celebrate the store opening, various promotions are also being held. Depending on the purchase amount, Selvatico's own manufactured goods such as ▲shower puffs ▲eco pouches ▲eco bags ▲badges will be given away, and an event has also been prepared in which customers who upload a photo of the product on Instagram by August 31st will be given the actual Eau de Parfum.
Bae Hyeong-jin, CEO of Bonjak, said, “Thanks to the support of customers at the Hyundai Premium Outlet Daejeon branch pop-up store, we have opened our first local permanent store at the Connect Hyundai Cheongju branch.” He added, “We will continue to expand our stores to various regions beyond the metropolitan area, focusing on products based on French culture and heritage.”
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