Media commerce company Brand X Corporation announced that it has unified its name to the activewear brand 'XEXYMIX'.
Brand X Corporation passed the agenda for a change in its name at the 8th regular shareholders' meeting held on the 31st and entered the change process. This decision was made to convey brand value more intuitively to customers and shareholders by unifying the brand name as 'Sexymix'.
A representative of Brand X Corporation said, “This change of company name is also an opportunity to redefine the company’s vision and mission,” and added, “All executives and employees will do their best to strengthen our identity as a company specializing in athleisure brands and increase our competitiveness in the market.”
Meanwhile, Brand X Corporation is a D2C business specialist that has expanded its business into various fields in addition to the fashion field of Sechkies.
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