– Improvement of profit and loss by KRW 4.25 billion… Platform in the black for 2 consecutive years, operating profit in the second half of the year + KRW 1.85 billion
– Improvement of subsidiary profit by 4.2 billion won through AI cost efficiency amid advertising agency deficit
– Innovation in applying AI agents to the entire process from data analysis to advertising operations in 2025
IGA Works (CEO Ma Guk-seong) announced on the 31st that it recorded sales of 121.3 billion won and an operating loss of 2.3 billion won on a consolidated basis in 2024. Compared to the previous year, its profit and loss improved by 4.25 billion won, significantly reducing the deficit.
The platform division maintained a surplus for two consecutive years, leading the overall performance. The contribution profit of the platform division reached approximately KRW 5.9 billion, and despite losses from advertising agency subsidiaries, it successfully turned a profit by recording operating profit of KRW 1.85 billion on a consolidated basis in the second half.
The advertising agency business division still recorded a deficit due to the deterioration of business conditions and the overall market recession, but it improved its profit and loss by about KRW 4.2 billion year-on-year through cost efficiency and restructuring using AI. In particular, the business areas where labor costs were previously high, such as DMS ANFFHS, and SaaS, were converted to AI-based digital solutions, reducing repetitive tasks and lowering dependence on specialized personnel, which led to improved efficiency. This AI conversion trend is expected to be in full swing starting this year, accelerating the cost-saving effect, and it is certain that it will turn to a surplus this year.
The advertising platform business has shifted its distribution structure from agency-centered to advertiser-centered, and has boldly reorganized low-profitability and high-risk transactions. With a strategy of focusing on substance and profitability rather than excessive external expansion amidst the recession, the platform division is expected to continue its stable profit trend this year.
Meanwhile, IGAWORKS is also accelerating the expansion of new businesses based on generative AI technology. Its proprietary technology, SCI (Synthetic Consumer Intelligence), which connects AI-distributed data to create new consumer data and predict behavior, was introduced at the AI Summit held in Paris, France in February, demonstrating its technological competitiveness on the global stage.
Additionally, Fixtype, a generative AI-based advertising production platform, is designed to quickly produce high-quality, commercial-level creatives and is practically applicable to actual campaigns, increasing both productivity and quality.
The company is actively pursuing five major AI businesses, including ▲AI data creation ▲data analysis ▲creative production ▲autonomous advertising execution ▲agency operation automation, including SCI and Fixtype. In particular, it has recently focused on implementing innovative user experiences, such as combining AI Agent with SaaS-based data analysis solutions to provide in-depth analysis at the level of data experts with only natural language requests.
Through this, we are redefining the market by moving beyond SaaS, which assists experts in the fields of data analysis and marketing, to a complete AI service that provides real-time insights beyond that without the need for experts.
“AI is a key technology that will reorganize profitability and competitiveness,” said Ma Guk-seong, CEO of AI Works. “We have already put that transition into action, and we will make 2025 the first year to expand this across the market.”
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