– More than 1,000 expert columns published this year alone.. Providing quality information across all areas of financial technology
– Building a professional creator ecosystem is also in full swing
Salaried Workers Rich (CEO Lee Jeong-hwan), a practical financial technology platform for office workers, announced on the 27th that the cumulative traffic (PV) of the Wolbu.com community service has exceeded 60 million.
The community of the salaried rich is a space that provides customers with real success experiences. Users can grow by sharing concerns and information based on various goals and personal circumstances, such as purchasing a home or securing additional income. Through the core functions of the Wolbu.com platform, such as educational content-linked challenges, self-assessment logs, and level systems, it is possible to gain insight and increase motivation.
The Wolbu.com community has quickly gained customer trust. Since the service was fully launched in the second half of 2023, the cumulative traffic (PV) has exceeded 60.4 million and the number of registered posts has exceeded 2.8 million. The key user activity indicators are also showing a clear upward trend. As of 2024, likes have increased by 380%, comments by 265%, and follows by 175% compared to the previous year.
The service activation was driven by high-quality content. Salaried Rich People are continuously publishing expert columns through the community. Currently, the cumulative number of uploads has exceeded 2,400. As the user base diversifies, the content categories are also expanding. The topics have diversified from real estate to side jobs, financial management, and stock investment. The posting speed has also increased due to user response. In fact, more than 1,000 new columns have been published this year alone.
Platform advancement for community strengthening is also in progress. Salaried Rich are focusing on improving customer experience based on regular online and offline user interviews (UT). This is a method of establishing direction through real user feedback. Hypothesis setting, strategy validity verification, service expansion strategies such as persona-specific points of interest are all derived from VOC. Functions that enhance information exploration and interaction, such as integrated feeds that allow you to see activity history at a glance and notifications of new content from followed users, have already been implemented.
We are also working on building a professional creator ecosystem. The salaried workers are aiming to form a participatory community. Recently, we are focusing on expanding the pool of external experts covering all areas of financial technology, and ultimately plan to design an environment where even ordinary users can become professional creators. The creator compensation system is also being specified. In addition to collaboration opportunities based on performance, such as support for branding based on Ondmedia and support for tutor entry, we are designing a direct incentive provision and monetization model. System advancement is also being promoted. We plan to support growth by introducing various functions such as statistical reports and influence visualization.
Lee Jeong-hwan, CEO of Salaryman Rich, said, “We plan to continuously expand our community capabilities through platform advancements, go beyond the spread of quality information, and provide effective value that advances the realization of customers’ goals.” He added, “In the future, Salaryman Rich aims to become a partner that accompanies the entire asset creation life cycle, not just the development of educational content.”
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