AI-based SNS data analysis 'Featuring', sales of 5 billion won last year

– Record an average annual growth rate of 52.3% from 2019 to 2024

– Increase in demand for global influencer marketing campaigns… Cumulative number of clients jumps to 13,000

– Establishing a local Japanese corporation in the first half of this year to strengthen cross-border marketing

Featuring Inc. (CEO Ji-Hoon Jang), a global SNS data analysis company, announced that it achieved its highest sales ever last year, exceeding 5 billion won in sales.

Founded in 2019, Featuring has grown rapidly with a compound annual growth rate (CAGR) of 52.3%. Last year, the popularity of Korean cultural content such as K-beauty and K-pop led to a significant increase in demand for influencer marketing campaigns from domestic brands, and the number of accumulated clients increased by 51.1% year-on-year to 13,000.

Featuring operates an all-in-one influencer marketing solution, 'Featuring', and a corporate-tailored social media data analysis solution, 'DataEffect', based on the data engine 'Featuring AI' that collects and analyzes 16 million domestic and international influencer channels and over 300 million social media contents in real time.

Currently, Featuring is expanding its service area by forming partnerships with not only major domestic companies such as CJ CheilJedang, Cheil Worldwide, Kakao, and Shinsegae, but also companies in various fields such as fashion, beauty, travel, and entertainment.

In particular, Featuring launched a local Japanese service, ‘Featuring Japan’ last year, as well as a ‘Global Influencer Marketing Package’ for companies entering the North American and Japanese markets, and has entered into an overseas market strategy. In addition, last year, it signed a partnership with ‘Flag’, a leading Japanese comprehensive advertising agency, to focus on full-scale local promotion and sales in Japan.

Featuring plans to establish a local corporation in Japan in the first half of this year to strengthen its cross-border marketing business model between Korea and Japan, participate in IT and marketing exhibitions in Japan to actively promote its ‘Featuring Japan’ solution, and pursue open innovation cooperation with large local companies.

Jang Ji-hoon, CEO of Featuring, said, “Based on the social media data analysis technology we have accumulated so far, our sales growth continues with our client base expanding rapidly,” and added, “This year, we will achieve meaningful results in both domestic and overseas markets by expanding sales opportunities on a global level.”