Wave Company announced that it will participate in the 2025 Seoul International Sports & Leisure Industry Exhibition (SPOEX 2025), which will be held at COEX in Seoul from March 27 to March 30, 2025. SPOEX is one of the three major sports exhibitions representing Asia and the largest sports industry fair in Korea, where you can experience various brands and technologies that reflect the latest trends in the sports and fitness industries.
Wave Company invited Japanese and Malaysian trading companies to this exhibition through the Korea International Trade Association Export Buyer Invitation Program, and continued to build stronger business relationships with buyers. In addition, through overseas buyer consultations, it plans to secure additional global buyers and further strengthen its position in the global sports and fitness market centered around WaveWear and TracMe. Through this, it plans to accelerate its advance into the global market beyond Asia and introduce sportswear and smart fitness solutions more closely to global customers.
WaveWear, the flagship brand of Wave Company, is a sportswear that effectively protects muscles and joints and improves performance during exercise by applying kinesiology tape technology used in rehabilitation and oriental medicine clinics. WaveWear is very popular not only among athletes but also among fitness enthusiasts, and has recently been attracting attention in the European and North American markets. In particular, Wave Company established a branch in the UK last January and is verifying product performance by participating in global competitions such as HYROX.
TracMe is an AI-based fitness coaching service that utilizes the strain soft sensor (TracSil) developed by Wave Company. It can precisely measure joint angles and monitor movements in real time. This allows users to receive more precise exercise analysis and customized feedback, and has great potential for use in various fields such as rehabilitation treatment, health management, and fitness training. TracMe, which won the CES 2024 Innovation Award, is attracting attention in the global sports and healthcare market, and is expected to be a major product of interest at SPOEX 2025.
At this SPOEX 2025, Wave Company will hold a TracMe experience event and provide special promotions for visitors to the site, offering various prizes based on the number of pull-ups. Through this, visitors will be able to experience TracMe’s precise monitoring technology and customized solutions for improving fitness and performance. Many visitors are expected to participate in the event and have an interesting experience.
In addition, during the event, Wave Company will offer various products including Wavewear, MIKASA, D&M, and SmartShake at special SpoX promotion prices. From Wavewear’s sportswear to volleyball and sports equipment from MIKASA and D&M, and fitness bottles from SmartShake, it will provide great benefits to various sports enthusiasts and general consumers. This special promotion will provide visitors with an opportunity to experience the excellence of Wave Company products firsthand, and is expected to be an important opportunity to increase brand awareness among domestic and foreign consumers.
A Wave Company official said, “Through this SPOEX 2025 exhibition, we plan to widely publicize the innovative technologies of Wavewear and TracMe and further solidify our position in the global sports and fitness market through cooperation with domestic and foreign buyers.” He added, “During the exhibition, we will allow consumers to directly experience Wave Company’s products and understand the value of the brand through various events and promotions.”
- See more related articles
You must be logged in to post a comment.