Artist United Co., Ltd., a leading domestic comprehensive entertainment company, officially changed its name to Artist Company Co., Ltd. through the regular shareholders' meeting held on the 28th. This is a move to strengthen its content-centered brand identity and accelerate its entry into the global market.
This mission change is more than just a change in name. It contains the will to fundamentally change the corporate identity and business direction based on the brand trust and business know-how accumulated throughout the entertainment industry.
Since its establishment in 2010, Artist Company has been providing business-to-business (B2B) platform services based on big data and artificial intelligence (AI) technology, and announced its full-scale entry into the content industry with the change of its largest shareholder at the end of 2023. Accordingly, last year, it added the content production and distribution sector as a new business and accelerated its transition into the entertainment sector by acquiring the content production company Artist Studio (formerly Raymond Lane).
Currently, the company is developing a platform specialized in ▲commerce ▲marketing ▲online advertising ▲entertainment based on Perplexity’s AI search engine application program interface (API). In addition, it is securing differentiated market competitiveness through a global strategy that combines expansion of the commerce business utilizing actor intellectual property (IP) and content production capabilities.
Accordingly, the change of company name to Artist Company is expected to be an important opportunity to clarify the corporate identity and present a new growth engine to investors. In particular, if the performance improvement continues due to the expansion of the content business, there is also a market outlook that it could have a positive effect on the future stock price trend.
A company official said, “This change of name is intended to solidify Artist Company’s philosophy and establish an identity suitable for the global market in terms of both brand and business.” The official added, “We will continue to create new entertainment value based on creativity and innovation, and establish a foundation for sustainable growth that meets the expectations of shareholders and the market.”
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