Social contribution network Happy Alliance (Secretariat: Happy Narae Co., Ltd.) has signed an agreement with Gwangsan-gu, Gwangju for the ‘Happy Axe Project’ and is taking the lead in creating a sustainable social safety net for children at risk of starvation.
The Happy Alliance's 'Happy Aki Project' is a social contribution program in which the public and private sectors, including local governments, companies, and local communities, cooperate to find solutions to the problem of children at risk of starvation. The Happy Alliance is promoting the 132nd Happy Aki Project through an agreement with Gwangsan-gu, and is expanding the nationwide support system for children at risk of starvation.
The beneficiaries of this project are 40 children in the district at risk of starvation who need additional meal support due to economic crisis, lack of care, etc. A total of 14,000 Happy Lunch Boxes will be provided over the course of one year.
On the 27th (Thursday), the Gwangsan-gu Office held a signing ceremony for the Happy Axe Project to promote the project. In attendance were Gwangsan-gu Office Head Park Byeong-gyu, Happiness Alliance Office Headquarters (Happy Narae Co., Ltd.) Director Jo Min-yeong, and Happy Lunchbox Social Cooperative Office Head Choi Jun.
According to the agreement, the synergy of public-private cooperation will be strengthened through a cooperative system that links the expertise of member companies and local governments. Gwangsan-gu will discover and select support recipients based on its administrative power, and Happy Alliance member companies will donate the necessary funds for the project. Happy Lunchbox Social Cooperative will be in charge of producing and delivering lunchboxes that take into account the nutritional balance of growing children.
Even after the one-year lunchbox support period, Gwangsan-gu will continue to provide continuous support by incorporating the children into the government meal system. The plan is to go beyond one-time support and establish a long-term and stable foundation for the children to grow up healthily.
“We were able to push forward with this project thanks to the various stakeholders forming a consensus on the issue of undernourished children and actively cooperating,” said Minyoung Cho, head of the Happiness Alliance Secretariat (Happy Narae Co., Ltd.). “The Happiness Alliance will continue to cooperate with local governments, member companies, etc. to ensure that all children in welfare blind spots can enjoy happy daily lives.”
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