– Collaboration between Sea World, America’s Largest Marine Theme Park, and Baby Shark… From Meet & Greet to Limited Edition F&B and MD
– 10th Anniversary Attractions and Special Goods Prepared at Japan’s Tokyo Kids Festival ‘Asobi Manabi Festa’
– Baby Shark pop-up store relay opening at 4 Galleria Department Store branches nationwide… Birthday party concept photo time and screening held
Global family entertainment company The Pinkfong Company (CEO Min-seok Kim) announced on the 27th that it will hold offline events in Korea, the United States, and Japan to celebrate the 10th anniversary of the birth of its representative IP (intellectual property) 'Pinkfong Baby Shark (hereinafter referred to as Baby Shark)'.
◾ Tour of all US ‘Sea World’ locations… Baby Shark-themed F&B and meet-and-greet events
First, The Pink Fong Company will collaborate with Sea World, the largest marine theme park in the U.S., on Baby Shark. Starting with Sea World San Diego on April 18, the tour will travel to three Sea World locations in the U.S.: Sea World Orlando on June 30, and Sea World San Antonio on September 11. Since its debut in San Diego in 1964, Sea World has established itself as a global theme park with a variety of attractions. It also leads the way in marine conservation, carrying out the world's largest marine animal rescue operation and rescuing over 41,000 animals.
Through this collaboration, The Pink Fong Company will be launching Baby Shark-themed food and beverage (F&B) menus and merchandise (MD), and will be hosting a ‘Meet & Greet’ event where you can meet the Baby Shark character in person. There will also be an on-site event where you can give away generous prizes such as Baby Shark special goods and Sea World admission tickets, providing a special experience.
◾ Baby Shark Attraction Operated at Japan's 'Asobi Manabi Festa'… Meets 30,000 Visitors
In Tokyo, Japan, we will participate in the largest kids festival, 'Asobi Manabi Festa', held for 4 days from April 3rd to 6th. Asobi Manabi Festa is an event hosted by TBS, a major Japanese media group, and presents various programs that combine play and learning under the theme of 'Play (Asobi) and Learn (Manabi).' It boasts a scale and ripple effect that attracts over 30,000 visitors every year and is broadcasted live throughout Japan.
During the event, The Pink Fong Company will operate an offline booth and pop-up store equipped with a Baby Shark attraction, and will showcase 10th anniversary commemorative goods and Bebepin performances to capture the hearts of local Japanese fans. The pop-up store that opened with the Japanese kids' cafe 'Little Planet' in 2022 previously proved its popularity by recording over 128,000 visitors, a 132% increase from the previous year.
◾ 'Baby Shark 10th Anniversary Pop-up Store' Relay Held at 4 Galleria Department Stores Nationwide
In Korea, the 'Pinkfong X Galleria – Baby Shark 10th Anniversary, HAPPY BIRTHDAY Relay Pop-up Store' will open at four Galleria Department Stores nationwide. Starting with Galleria Jinju from April 10 to April 20, it will be held at Cheonan Center City from April 25 to May 6, Daejeon Time World from May 9 to May 21, and Galleria Gwanggyo from May 23 to June 5.
With the concept of a Baby Shark birthday party with fans, there will be various events such as a photo time with Baby Shark, a screening of 'Baby Shark Movie', a photo zone certification shot, and limited edition goods given away according to purchase amount. There will also be an MD zone and an experience zone where you can find around 70 popular products.
An official from The Pink Fong Company said, “It is meaningful that we are celebrating the 10th anniversary of Baby Shark and expanding its global IP influence into immersive offline content in Korea, the United States, and Japan,” adding, “We will continue to provide enjoyment to global fans through online and offline touchpoints.”
Meanwhile, 'Baby Shark', which was born from the YouTube nursery rhyme series in 2015, has set four Guinness World Records in a row, including No. 1 in global YouTube views for its representative content 'Pinkfong's Baby Shark Dance' and the first YouTube video to surpass 10 billion views, rising to the ranks of global super IP. The movie 'Baby Shark: The Movie' ranked in the Paramount Plus Top 10 in 23 countries, and its music has rewritten the history of K-content, such as being on the Billboard Hot 100 chart for 20 consecutive weeks and ranking No. 1 on the UK Official Charts as the most-streamed music video (MV). It is currently proving its unrivaled IP influence by providing content in 25 languages in 244 countries around the world.
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