Live commerce shopping app Grip is participating in the 'Online Brand Small Business Promotion (TOPS)' project in cooperation with the Ministry of SMEs and Startups and the Korea SMEs and Startups Distribution Agency.
The 'TOPS' project is a government-led project that discovers small business owners with high growth potential in the online market and provides customized support to help them develop their brand and make a leap forward as a small business. Grip selects 300 small business owners with high growth potential in comprehensive categories excluding the 'food' category and provides customized support at each stage.
In the initial stage, we will support consulting and advertising exposure to strengthen the brand's basic capabilities, and then gradually induce growth through live commerce operations and brand content production. In the final stage, we will support the three small business owners to become influencers through offline showroom operations, and to establish themselves as star small business owners through brand expansion based on grip fandom.
Grip is a representative domestic live commerce platform that helps small business owners grow beyond simple sales to become brands through real-time customer communication. With just a smartphone, you can conduct live broadcasts anytime and anywhere, and through this, you can communicate directly with consumers and secure loyal customers. In this project, Grip plans to actively utilize live broadcasts, SNS app push, etc. to increase brand awareness of participating companies and lead to actual sales growth.
The business application period is until 6:00 PM on Thursday, April 10th, and applications can be submitted through the official website .
Kim Tae-soo, CEO of Grip Company, said, “In order for small business owners to be competitive in the online market, it is important to foster brand growth and marketing capabilities, not just simple store opening support,” and added, “We will actively support more small business owners to run sustainable online businesses by utilizing Grip’s live commerce and marketing capabilities.”
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