Dalpa, a provider of Buckle and enterprise-tailored AI agents, announced a strategic partnership to expand brands’ adoption of AI and maximize the use of customer data.
This collaboration focuses on lowering the entry barriers for brands to adopt AI, creating an environment where technology can be used flexibly, and helping build more sophisticated customer relationships. By combining Buckle’s customer data with Dalpa’s AI agent technology, brands will be able to carry out more effective marketing activities.
Buckle provides AI-based customer data analysis and customized marketing automation solutions, and supports customer behavior analysis and data-based optimal marketing execution through the CRM system. In particular, it has strengths in increasing brand loyalty through customer connection using digital certificates and memberships and integrated online and offline data analysis.
Dalpa has a company-tailored AI agent and various AI utilization technologies, and helps brands easily introduce and utilize AI technologies. Beyond simply providing technology, it provides the optimal solutions that brands need through customized technologies utilizing AI.
Park Chan-woo, CEO of Buckle, said, “As AI and data have become core elements of brand CRM, we will attempt various approaches through this collaboration,” and added, “Buckle and Dalpa plan to continuously collaborate based on their respective technological capabilities to help brands utilize AI and data more effectively.”
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