– In the digital age, the way to welcome spring has also changed… Unique spring experiences that cross online and offline are popular
-Hyperconnect 'Azar', a chance to enjoy cherry blossoms and exchange cultures around the world through a LAN trip via video chat with global friends
-Naver's 'Clip Challenge Keyword Mission', 'My Own Flower Viewing' short-form video to record spring… Carrot, 'Neighborhood Event' bulletin board to share information on local spring events
As the winter cold eases and warm winds blow, the number of people enjoying outings on the streets has increased significantly. As the cherry blossom season approaches, posts and videos introducing flower viewing spots are actively being shared on SNS, and each local government is also adding to the liveliness by holding various festivals and events to welcome spring.
In these changes, Generation Z, who are especially accustomed to the digital environment, are quickly sharing the spring they feel in their daily lives and creating content by uploading photos and videos of spring scenery to SNS. In the past, it was common to visit cherry blossom spots in person, take photos, and enjoy them, but now, they are enjoying spring in different ways, such as watching cherry blossoms live or enjoying cherry blossom viewing while communicating with online friends in real time.
As various ways to welcome spring that cross over between online and offline are gaining attention, the platform industry is also changing in line with this. It is attracting users’ attention by offering new spring experiences such as online flower viewing using video chat and short-form video challenges that share spring scenery.
▲ Take a virtual cherry blossom tour around the world with your overseas friends using Hyperconnect's global video chat platform 'Azar'
Hyperconnect's global video chat platform 'Azar' is a platform that allows you to easily connect with people around the world in real time with just one tap. In particular, even in situations where it is difficult to travel far away by spending time and money, if you connect with friends from all over the world, you can have the potential opportunity to indirectly experience beautiful scenery abroad, which is attractive. If you want to see cherry blossoms in spring but don't have the time, or if you want to enjoy flower viewing in a different way, using Azar can be a good way.
Azar connects you with users from all over the world, allowing you to have colorful conversations about spring with people from different cultures. As you chat, you may naturally see videos of famous cherry blossom spots in your area beyond the platform. You may meet a friend who will share famous cherry blossom spots in real time, such as the Sakura Festival in Japan, the Cherry Blossom Tunnel in Bonn, Germany, or the Cherry Blossom Festival in Washington, D.C., USA. You can make video calls with users in Japan, Europe, and the United States, and see the cherry blossoms in full bloom in their area in real time on your mobile screen, making you feel as if you are on a virtual trip. Furthermore, you can have the opportunity to understand the culture and traditions of each country more deeply through direct communication with locals.
Azar supports translation functions so that users of various nationalities can freely converse without language barriers. With the help of these functions, even if you are not good at foreign languages, you can easily communicate with your friends abroad, introduce Korea’s spring scenery, and share each other’s daily lives. For example, you can have a unique experience introducing Korea’s spring culture to your foreign friends by introducing famous cherry blossom spots in Korea such as Bomun Lake in Gyeongju, Yunjung-ro in Yeouido, Seoul, and Jinhae Gunhangje Festival. Conversely, getting information on new travel destinations by having foreign friends introduce famous cherry blossom spots around the world can also be useful communication. Azar is gaining attention as a new space where people from all over the world can enjoy cherry blossom viewing together, going beyond simple video chatting, in that you can tour famous cherry blossom spots around the world and share the spring mood with people from various cultures without having to go far away.
▲ Naver, in celebration of cherry blossom season, is holding a Clip Challenge keyword mission to share ‘My Own Flower Viewing’ with friends online
Naver has selected 'My Own Flower Viewing' as the theme for the March 'Clip Challenger Keyword Mission' on its short-form service 'Clip'. Through this mission, users can express and share the sentiment of spring through their own short-form content. The Clip Challenger Keyword Mission will be conducted with a different theme every month for five months from February to June, and participants can create short videos of about 15 seconds long with various spring scenery such as cherry blossom viewing, unknown cherry blossom spots, spring fashion, and spring food in line with the theme of the month. The completed video can be shared on one of the following channels: ▲Naver TV ▲Blog ▲MY Place ▲Chijijik. This mission is attracting a lot of attention because it allows users to record and share various spring moments, not only their own flower viewing, but also spring outings with their dogs.
▲ A 'Neighborhood Event' bulletin board has been opened where you can check information on various events, from carrot and cherry blossom festivals to spring performances and exhibitions.
Carrot will open a 'Neighborhood Event' bulletin board throughout Seoul this month to support sharing information on spring events with neighbors and sharing various stories. The neighborhood event bulletin board is a space where you can check information on various offline events held in your neighborhood at a glance, such as cherry blossom festivals, spring performances, exhibitions, and flea markets held to welcome spring. Residents can directly register event information, so they can easily find and check spring festivals or cherry blossom walking events held nearby and participate directly. The bulletin board can be found in the top category of the neighborhood life tab.
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