Birdview Co., Ltd. (Respective CEOs Woong Lee and Kyungil Kim) , which operates the beauty platform Hwahae, announced on the 26th that it has hired Siwook Jeong, who comes from a large beauty company, as its Chief Global Officer (CGO) and is beginning to expand its global business in earnest.
CGO Jeong Si-wook is a K-beauty expert who has served as the head of marketing and global business lead for 15 years at leading beauty companies such as ▲Amore Pacific ▲Cosrx ▲L’Oréal Korea. In particular, at Cosrx, he led the global business and drove rapid growth by continuously expanding various online and offline distribution networks in the US and Japan, including Amazon.
Based on CGO Jeong's extensive experience and expertise in the global market, Hwahae plans to launch an overseas influencer marketing service within the year and actively support the expansion of global marketing and distribution channels for K-beauty indie brands through overseas B2B sales channel expansion and buyer brokerage.
Meanwhile, Hwahae launched a global web English version in November last year to strengthen the global awareness of K-beauty brands, surpassing 100,000 MAUs in two months, and launched a Japanese version in February this year, solidifying its role as a 'K-Beauty Acceleration Platform (KBAP)' that supports brands to continuously grow in the global market.
Jeong Si-wook, CGO of Birdview, said, “We plan to focus on strengthening our global competitiveness based on the platform operation know-how and insights that Hwahae has accumulated in Korea,” and “We will develop a strategy for Hwahae to grow together with K-beauty brands that are aiming to expand overseas.”
- See more related articles
You must be logged in to post a comment.