On the 25th, Beonggaejangteo announced that it will participate as an official partner in 'THE ORIGINAL WEEKEND', a subculture market event hosted by Adidas Originals.
Through this collaboration, both companies aim to rediscover the value of their products and spread the virtuous cycle consumption trend. Adidas Originals' 'The Original Weekend' will be held at Yebitseom Island in Seocho-gu from April 19th to 20th, and Beonggaejangteo plans to promote second-hand transactions and sustainable consumption culture at this event.
Lightning Market is recruiting a total of 10 official sellers to participate in 'The Original Weekend' through the 'Sell the adidas you liked and buy the adidas you like' event. The selected sellers will have the opportunity to introduce and sell their own adidas products at the Lightning Market booth within the event venue. Any participant with a personal story about adidas products can participate through the event page in the Lightning Market app, and 10 participants will be selected by raffle to receive adidas Originals products. The event period is from March 24 to April 6, and the final announcement will be individually notified through the Lightning Market app on April 8.
A representative of Beonggaejangteo said, “This collaboration is a collaboration that takes into account the brand fandoms of both companies, and we hope that it will be an opportunity for event participants to think again about value consumption and put it into practice.”
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