'Insaengnecut', a global self-photo studio brand operated by LK Ventures (CEO Ho-ik Lee), has released a new brand identity and rebranding advertising video.
This rebranding, with the slogan of ‘Your Shining Moment’, is meaningful in highlighting the value of ordinary daily life and allowing customers to enjoy and reminisce about their own shining moments. Through this, Life 4 Cut plans to further develop the brand identity it has built over the past seven years and introduce a design system in line with global expansion to provide a consistent brand experience both online and offline.
Life 4 Cuts also released a sensational advertising video containing the core message of the rebranding. Centered around the brand slogan, “Your Shining Moment,” it conveys the meaning that special moments in ordinary daily life can be preserved as precious memories that can be recalled at any time through Life 4 Cuts.
This video shows a space where anyone can freely enjoy themselves in the booth, and captures the process of naturally creating a ‘my own moment’ within it with sensual visual beauty. Through this, it effectively expresses the enjoyable experience pursued by Insaengnecut and the brand identity.
Life Necut, which has been developing its brand message mainly targeting women in their 10s and 20s in Korea, has further strengthened its identity as a brand that provides special experiences that anyone can enjoy, regardless of generation or nationality, through this rebranding. In addition, under the brand mission of ‘turning everyday moments into shining memories,’ it plans to continuously develop various activities where anyone can take pictures together and create memories, regardless of gender or age.
The BI (Brand Identity) of Life 4 Cut has changed to more clearly reflect the new brand identity. In order to take advantage of the brand's strengths that can be easily and enjoyably enjoyed by anyone around the world regardless of generation and nationality, a design with a simple yet familiar feel was applied instead of the existing round and soft font. The design was reorganized around a geometric design so that anyone of any age or gender can intuitively recognize it, and the English logo was also reused with the number '4' instead of the existing 'Four' so that people of all ages can easily remember it.
The newly released brand symbol intuitively expresses the brand slogan, “Your Shining Moment,” by visualizing the moment when the camera shutter opens and the movement of the aperture. This visually captures the special moment when a photo is recorded, further emphasizing the brand’s message.
In addition, we applied a design that utilizes the opening and closing shape of the aperture to ensure that the 'joyful moments of everyday life' provided by Insaengnecut can be conveyed more meaningfully.
Along with this rebranding, we are introducing the new 'Insaengnecut+ (Plus)' to provide consumers with a more diverse photo experience. Insaengnecut+ was planned to allow customers to take more diverse photos by operating photo booths with various concepts in one store. The first Insaengnecut+ store is scheduled to open in Ikseon-dong, Jongno in mid-April, and we plan to present a new K-photo experience through various photo styles and differentiated space configurations.
Insaengnecut CEO Lee Ho-ik said, “Through this rebranding, Insaengnecut has created an opportunity to leap forward as a ‘brand that anyone can enjoy, transcending generations and nationalities. ’” He added, “Through the new brand identity and design system, we will provide a consistent brand experience both online and offline, and establish ourselves as a differentiated K-photo brand in the global market.”
He continued, “Insaengnecut will continue to grow as a brand that shares and communicates emotions with people through photos, and we plan to provide various experiences so that customers can record their ‘shining moments’ in a more meaningful way.”
Meanwhile, since its launch in 2018, Insaengnecut has been widely loved both domestically and internationally as it has led the self-photography culture. Having established itself as a K-photo brand through various brand collaborations and global expansion, Insaengnecut is preparing for a new leap forward by further strengthening its brand competitiveness with this rebranding as a starting point.
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