Grip Company announced on the 24th that it will provide its media commerce B2B SaaS solution 'Grip Cloud' to the travel platform 'My Real Trip'. Through this, My Real Trip will launch live commerce on its own app and will hold its first live broadcast on the 26th.
Grip Cloud is a SaaS solution that allows you to easily operate live broadcasts and shorts on your own website or mobile app without having to build a separate server or infrastructure. Companies can build an independent live commerce system by simply signing up for the service and installing a link. This solution provides various functions such as ▲simultaneous transmission ▲broadcast management tools ▲data dashboard ▲AI shorts production ▲games ▲cooperative partners to support smooth broadcasting. My Real Trip plans to increase customer inflow and maximize commerce performance through this.
The first broadcast will be conducted through the My Real Trip app at 8 PM on the 26th, and will present three Jeju Shinhwa World packages that include special prices exclusive to Eastar Jet. Customers can purchase all services necessary for travel, including airline tickets, hotels, and theme park passes, at up to 80% discount. In addition, various prizes, such as Landing Hall Superior Accommodation Vouchers, Buffet Lunch Vouchers, and Shinhwa Theme Park Character Dolls, will be provided to customers who purchase during the broadcast.
My Real Trip CEO Kim Dae-woong said, “We launched live commerce to effectively promote products by communicating with customers in real time,” and expressed his expectations, saying, “Grip Cloud’s technology and functions will support successful commerce execution.”
Grip Cloud CEO Lee Cheong-woon said, “Grip Cloud is continuously securing customers in recognition of its technological competitiveness optimized for live commerce,” and “We plan to continue to advance our technology and services in line with the changing market.”
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