– Sales and sales volume continued to increase, reaching cumulative sales of 27.7 billion won and cumulative sales volume exceeding 64,000 units
– The percentage of female customers increased by more than 76% compared to the previous year, and the customer base diversification is noticeable.
– We plan to continue aggressive moves such as opening additional stores and entering the market for suppressing the progression of pediatric myopia
Personal eyewear brand Breeze (CEOs Sung Woo-seok and Park Hyung-jin) announced its 2024 performance on the 20th, saying that it recorded sales of 10.8 billion won last year, a 52.5% increase from the previous year and the highest ever.
Last year, product sales were 25,440 units, a 43.4% increase over 2023. Since its launch in 2018, both sales and sales volume have shown steady growth, reaching cumulative sales of KRW 27.7 billion and cumulative sales volume of 64,636 units.
This performance is interpreted as being mainly due to the increase in new stores. Last year alone, Breezm opened three additional stores, including Gwanggyo, Public Gasan, and Dongtan, in metropolitan areas with high floating populations. Sales at existing stores also increased by an average of about 25% compared to the previous year, confirming that they achieved both quantitative expansion and qualitative growth.
There was a noticeable change in the customer base. The ratio of female customers increased by more than 76% year-on-year, showing diversification beyond the core customer base of 3050 males. Reflecting this trend, the most sold products in 2024 were ▲Hailey (2,614 cases, 1st place), ▲Jay (2,415 cases, 2nd place), ▲Justin (1,936 cases, 4th place), which had a relatively high female purchase ratio.
High revisit and repurchase rates are also noteworthy. According to statistics, the revisit rate of customers who purchased Breeze products has been gradually increasing every year, and more than 6,200 of the sales last year were repurchases. The cumulative repurchase rate over the past six years has reached 81.8%.
Driven by steady growth, Breezm plans to continue its aggressive investment this year. It plans to open 7-8 additional stores in Busan, Incheon, and other areas beyond Seoul and Gyeonggi, where its stores are currently concentrated. In addition, it is preparing to open its second US store in Boston, building on the momentum of its New York store that opened in April last year. In particular, its overseas business is expected to gain further momentum as it is preparing to launch a separate application in the US that allows custom eyeglasses to be ordered.
In addition, there is a plan to aggressively enter the market for pediatric myopia progression suppression. In January, Bryzm signed a business agreement (MOU) with B&B Eye Clinic and Essilor Korea for joint clinical trials and research to slow the progression of pediatric myopia.
“We are pleased that Breeze’s efforts to establish itself as a true eye care partner by focusing on the essence of eyeglasses that help you see comfortably and clearly have led to visible growth,” said Park Hyung-jin, CEO of Breeze. “We will continue to invest in providing differentiated customer experiences, such as further improving product production capacity and speed through smart manufacturing of our production plants and drastically reducing the time it takes to reach customers.”
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