Birdview Co., Ltd. (Respective Representatives Woong Lee and Kyungil Kim), the operator of the beauty platform Hwahae, announced on the 19th that it has signed a business agreement with Story Co., Ltd., which handles local distribution and marketing in Japan, and is accelerating its conquest of the Japanese market.
Through this agreement, the two companies will discover beauty brands with high growth potential within the reconciliation platform, provide customized consulting to help them enter local offline distribution channels in Japan, and support promotion and marketing.
Hwahae is the largest beauty platform in Korea with 12 million users, 9 million cumulative reviews, and 370,000 product data. It has launched a global web to promote excellent K-beauty brands so that brands that have grown through Hwahae can be highlighted in overseas markets. Hwahae plans to help brands grow offline as well as online through this collaboration with Story.
Story is a cosmetics manufacturing, sales, export/import, and marketing consulting company, and has introduced domestic beauty brands such as Bamboni, Nardis, and Tiam into major Japanese distribution channels such as variety stores such as Loft, Plaza, and Hands, as well as makeup specialty stores such as @cosme. It has a separate Korean business team to support the successful entry of K-beauty brands into Japan, and has launched four brands into local distribution channels to date.
Masahiro Watanabe, CEO of Story, said, “About 90% of sales in the Japanese beauty market are generated through offline stores, so offline channel strategy is essential to expand brand awareness.” He added, “Through collaboration with Hwahae, which has the largest beauty data in Korea, we will spare no support to help K-beauty brands with product capabilities successfully establish themselves in the Japanese market.”
Kim Kyung-il, CEO of Birdview, said, “Through stories and partnerships, we will support the growth of the brand across online and offline distribution, marketing, and public relations in Japan and produce meaningful results.” He added, “Furthermore, we will actively seek to discover new business opportunities while expanding awareness of the reconciliation service in Japan.”
Meanwhile, as interest in K-beauty is rapidly increasing worldwide, Hwahae has launched a global web that implements Hwahae’s core functions in English, such as category rankings and Hwahae Awards, and has surpassed 100,000 monthly active users (MAU) in just two months. In addition, the Japanese version of the global web will be launched in the first quarter of this year to introduce K-beauty to more overseas consumers.
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