Domestic indie beauty brand Nugray collaborated with a mega influencer to launch a new product, 'Glow Layering Highlighter' on the 12th. The product is gaining attention by entering the top 15 of Naver Shopping's 'highlighter' search terms immediately after its launch, leading to an influx of new customers and a high increase in traffic, further strengthening the brand's position.
◆ Nugray’s brand philosophy and product strategy
“Nugray aims to create a harmony between sophisticated packaging that the 2030 generation can relate to and mature color sensitivity,” said Nugray Team Leader Kim Yu-jeong. “We wanted to supplement the lack of calm and mature colors and container designs in the indie beauty market and provide products that the 2030 generation can visually satisfy.”
He also emphasized, “Nugray pursues ‘essential beauty’ and encourages the use of practical products with the ‘All-In-One’ or ‘Two-In-One’ concept rather than encouraging consumers to buy too many products. The core value is to provide healthy beauty solutions based on skin-friendly ingredients.”
◆ Private Makeup Class Event and Future Plans
The Nugray team is holding a private makeup class event at Nuhouse in Hannam-dong, thanks to this influencer planning event and increased online traffic. Based on this response, they are also accelerating their global market conquest by entering the Malaysian representative drugstore ‘Guardian’, which has established itself as a K-beauty marketing hub in Southeast Asia. Nugray also plans to continue to strengthen its overseas market expansion strategy and collaboration with various domestic and international influencers to provide more innovative beauty solutions to consumers.
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