Gloing Inc. (CEO Na-yeon Kim), which operates the AI-based creator commerce platform 'SSETTER', has been selected as a Global Top 10 and Asia's Top 5 startup at the global startup competition 'EMW (East Meets West) 2025'. Gloing Inc. (hereinafter Gloing) stated that this shows that SSETTER's performance-based collaborative sales (Affiliate) model targeting the Southeast Asian market is attracting attention in the global market.
According to Glowing officials, Southeast Asia is a market where shoppertainment (a combination of shopping and entertainment)-based commerce is growing rapidly, and the existing simple influencer promotion method is gradually losing its effectiveness, so brands are necessarily introducing performance-based marketing that can directly convert purchases.
Glowing also said that its service SSETTER has built a structure in which creators lead sales, not just simple advertising, in line with these changes, and that it provides a performance-based collaborative sales model that matches brands with the best creators and maximizes purchase induction through content using AI-based data analysis. Glowing explains that through this, brands can lower the entry barriers to the Southeast Asian market and achieve immediate sales results.
EMW is a representative competition that discovers innovative companies in the global startup ecosystem, and is an event sponsored by Silicon Valley investors and global companies. Glowing was selected this time and invited to the event to be held in Hawaii, USA on April 15th and 16th, where they will have the opportunity to directly network with Silicon Valley VCs and global partners and present SSETTER’s business model.
CEO Kim Na-yeon said, “SSETTER is not a simple influencer matching platform, but a performance-based collaborative sales platform that maximizes a brand’s sales performance,” and added, “We will accelerate our global growth beyond Southeast Asia by being selected as one of the EMW 2025 Global Top 10.”
Glowing (CEO Kim Na-yeon) recently received seed investment from scale-up investment firm Nanum Angels in recognition of its innovative and rapid growth performance. Based on this investment, the company expressed its ambition to accelerate technological advancement, expand brand partnerships in the Southeast Asian market, and strengthen its creator network.
Glowing added that its service SSETTER is establishing a unique position in the global creator commerce market, starting with the Southeast Asian market, and is creating a sustainable ecosystem where brands and creators can grow together through customized creator matching using AI, content optimization based on shoppertainment, and performance-based marketing solutions. Glowing plans to expand its market even more rapidly with its selection in the EMW 2025 Global Top 10.
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