Full-funnel marketing specialist company 'Martini IO (hereinafter referred to as Martini, CEO Lee Seon-gyu)' will participate as a Korean partner in 'Grow with Braze – Seoul', a key marketing conference in the Asia-Pacific region hosted by global CRM (Customer Relationship Management) platform Braze, on the 19th to share practical strategies.
At 'Grow with Braves', marketing trends such as Martech changed by AI technology will be divided into three topics: ▲ AI-based customer loyalty enhancement strategy ▲ Mobile-centric integrated channel loyalty program design method ▲ Real-time data insight and optimal engagement (customer participation induction) guide, and domestic and international experts will directly appear on stage to provide various information.
Accordingly, CEO Lee Seon-gyu will share with usage cases the things that must be checked to increase work efficiency under the topic of 'CRM Checklist to Utilize Braze 200%', and Bebecook Managing Director Kim Do-gyun and Martini Manager Kim Chan-hee will highlight essential strategies that must be learned when working on CRM under the topic of 'F&B, If You Do It 'Like This', Repurchase Rates Will Increase'.
CEO Lee Seon-gyu said, “As the marketing industry is developing rapidly, there is a shortage of hands to accurately analyze and handle tools, information, and data, so a lot of effort is needed to provide customized solutions.” He added, “Martini’s strength is that it is a team comprised of the industry’s top experts, so we thought that our know-how could help expand our customer base and help related industries grow, which is why we decided to stand on the stage as Braze’s only domestic solution partner.”
Meanwhile, Martini IO is a professional organization that covers the full funnel of marketing from solution introduction to data-based strategy, CRM consulting, and performance campaign operation. It is collaborating with leading companies in various fields such as ▲Lotte On ▲Samsung C&T Fashion Mall ▲Musinsa ▲KFC ▲Burger King ▲Doonamu ▲Industrial Bank of Korea ▲Kakao Webtoon ▲Delight Room ▲Bucket Store ▲Shin Sung Tongsang ▲Socar ▲Krafton, and is growing vertically, achieving sales of KRW 10 billion and recording an operating profit of surplus in just three years since its establishment.
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