Obigo, a company specializing in software-centric vehicle (SDV) service platforms, announced on the 14th that it will participate in the developer conference 'Pleos 25' held by Hyundai Motor Group (hereinafter referred to as Hyundai Motor Group) at COEX in Seoul on the 28th.
Hyundai Motor Group will unveil its new software brand 'Pleos' at this conference and showcase its core technologies for software-centric vehicle development. Obigo plans to showcase its self-developed SDV service at the business partner exhibition space prepared by Hyundai Motor Group.
Obigo is building a customized SDV service to provide a new user experience in vehicles based on the solution technology it has accumulated so far. In January, at 'CES 2025', which it participated in with Hyundai Mobis, it exhibited its self-developed bookmark-based personalized service 'Pick Now' and a game portal, and is currently developing an AI-based audio portal service. Through this, it aims to provide drivers with a better experience and suggest a smart digital lifestyle.
Obigo will participate in this exhibition with strategic partners in which it has made equity investments. It plans to present various SDV services in cooperation with AI music tech startup ‘Aplayz’ and customized SDV service specialist ‘Yellowknife’. Obigo plans to continue to explore various cooperation opportunities to expand the SDV ecosystem.
Hwang Do-yeon, CEO of Obigo, said, “We would like to thank Hyundai Motor Group for providing an opportunity to expand the SDV ecosystem so that domestic companies can strengthen their competitiveness. We hope that many users and industry professionals will experience the value of Obigo’s SDV service.” He also said, “Obigo will continue to conduct research and development to strengthen its competitiveness in the era of SDV transition.”
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