Mobility innovation platform Socar (CEO Jae-wook Park) announced on the 13th that it signed a '2025 Shinhan SOL Bank KBO League Joint Marketing Sponsorship' with KBO (Commissioner Gu-yeon Heo) . The signing ceremony held at KBO headquarters on the 11th was attended by key officials including Socar CEO Jae-wook Park and KBO Commissioner Gu-yeon Heo.
Through this joint marketing, SOCAR will support reasonable transportation for baseball fans visiting stadiums by utilizing 23,000 vehicles operated in approximately 5,000 SOCAR zones located nationwide. In particular, it plans to utilize 3,000 vehicles deployed in 650 SOCAR zones near a total of 60 KTX stations to help fans visit stadiums located in Seoul, Incheon, Suwon, Daejeon, Gwangju, Daegu, Busan, and Changwon more conveniently.
In addition, they will strengthen joint marketing using KBO League content, such as promoting joint Socar-KBO events, special transportation support promotions for baseball fans, and holding promotions for parking lots near baseball stadiums using Socar's online parking platform 'Everyone's Parking Lot'.
According to Socar data, the number of Socar members visiting baseball stadiums has also skyrocketed due to the popularity of baseball, which surpassed 10 million spectators for the first time last year. The number of Socar vehicles used within 1km of nine baseball stadiums, including Jamsil Seoul Sports Complex and Gocheok Sky Dome, during the 2024 regular season increased by 35% year-on-year. The time spent parked within 1km of the baseball stadium also jumped by 51%. In particular, the number of Socar uses and parked times near Suwon KT Wiz Park have both increased by more than threefold.
KBO Commissioner Heo Gu-yeon said, “I am always thinking about how KBO League fans across the country can visit the stadium more comfortably and enjoyably,” and added, “I am happy to be able to provide more benefits and convenience to fans with Socar, and KBO will also work harder so that we can develop together.”
Park Jae-wook, CEO of SOCAR, said, “We signed a joint marketing sponsorship with KBO so that baseball fans can enjoy the games more conveniently by utilizing SOCAR’s various mobility services, including car sharing.” He added, “Through this collaboration with KBO, we will further spread the excitement of the KBO League, which surpassed 10 million spectators last year, and help revitalize the sluggish domestic economy.”
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