Zebra Technologies, a global leader in digitization and automation of field workflows, today unveiled its strategic vision for the Korean market and innovative technologies for 2025 at the 2025 Smart Factory & Automation Industry Exhibition (AW2025). Zebra Technologies Korea also held an exclusive press conference at the COEX Convention Center.
At this press conference, Zebra Korea analyzed market trends in the Asia Pacific region (APAC), including Korea, and discussed the future of automation and smart factories. In addition, it announced new product updates to enhance efficiency and innovation for companies in the Asia Pacific region.
Zebra Korea has selected manufacturing, transportation and logistics, and retail as the key industry trends for 2025. Zebra solves various challenges and industry requirements of customers by supporting customized solutions, comprehensive development, and go-to-market strategies through the PartnerConnect program that connects more than 10,000 partners worldwide.
In the Korean market, we will work with system integrators (SI) and independent software vendors (ISVs) to develop turnkey solutions for manufacturers. These solutions will streamline processes to support smooth implementation and efficient operations. Zebra Korea’s extensive portfolio includes scanners, printers, mobile computers, RFID, RTLS, machine vision, and industrial scanners, enabling manufacturers, retailers, and logistics companies to improve operations and gain real-time visibility.
“As we look ahead to 2025, enterprises must aggressively embrace automation to maximize operational efficiency and customer satisfaction,” said Christanto Suryadarma, Vice President, Channel Sales, SEA, Korea and APJeC, Zebra Technologies. “Zebra’s strategy in the Korea market is to provide real-time insights and visibility technologies to help enterprises thrive in a digital, data-driven environment.”
Zebra Korea unveiled a number of products for digitizing and automating enterprise operations. Key products include the FS42 fixed industrial scanner, 3S Series 3D sensor, and NS42 smart vision sensor, which contribute to improving manufacturing efficiency. In addition, the comprehensive RFID solution consisting of the RFD40 UHF RFID sled, FX9600 fixed RFID reader, FXR90 ultra-rugged fixed RFID reader, FXP20 POS RFID reader, and EM45 RFID enterprise mobile enhances asset tracking and inventory management functions to improve operational visibility. The RS2100 wearable scanner is the smallest and lightest enterprise wearable scanner on the market, designed to enable hands-free operation and significantly improve worker productivity.
In addition, the TC22, TC27 and TC53, TC58e mobile computers, ET40, ET45 enterprise tablets, SP72 series single flatbed scanners and MC9400 mobile computer provide the mobility and connectivity essential for field workers in today’s data-centric environment. In particular, the ET60W rugged enterprise tablet is designed to support field operations with superior durability and wireless capabilities, and to maintain productivity in challenging environments.
These innovative solutions reflect Zebra Technologies’ ongoing commitment to empowering businesses through digital transformation and automation. Designed for precision, speed and reliability, Zebra’s products play a vital role in streamlining operations and enhancing real-time decision-making.
As the domestic industry evolves, Zebra Technologies is committed to providing tools and insights that enable businesses to thrive in a rapidly changing environment. Through innovative automation solutions and advanced software, Zebra helps businesses optimize operations, increase efficiency, and enhance customer experiences. Zebra plans to lead the future of smart factories and automation in Korea and the Asia Pacific region through its 2025 business strategy and cutting-edge products.
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