Premium makeup brand Nuegray announced that it will be relaunching and running a large-scale promotion for the spring season in March. In addition, as part of its global market expansion strategy, it officially announced a simultaneous launch in 7 countries through Shopee, the largest e-commerce platform in Southeast Asia.
Nugray is a brand that has been loved for its sensual colors and sophisticated package design, and through this renewal, it is presenting upgraded product capabilities and a new lineup. In particular, it is raising consumer expectations by strengthening the Essential Eye Palette, an eye makeup line scheduled for launch in March. To commemorate this relaunch, Nugray is holding a large-scale promotion that offers various benefits at its official online mall and offline stores.
In addition, we will introduce product usage and trend makeup tips through makeup classes and live broadcasts with famous makeup artists. Through this simultaneous launch in 7 countries on Shopee, Nugray will begin full-scale sales in major Southeast Asian markets such as Singapore, Malaysia, Thailand, Indonesia, the Philippines, Vietnam, and Taiwan. We plan to lead the K-beauty trend in the rapidly growing global beauty market and actively promote the brand to local consumers through customized marketing strategies and collaboration with influencers by region.
A brand official said, “We want to provide customers with a more diverse beauty experience through the newly renovated Nugray,” and “With this relaunch, we will establish an important foundation for advancing into the Southeast Asian market and becoming a global brand.” Meanwhile, Nugray is working hard to introduce eco-friendly packaging and strengthen skin-friendly ingredients with the goal of sustainable beauty, and is deploying various marketing strategies to enter the global market.
“We plan to launch additional product colors suitable for the Southeast Asian market in the future and further strengthen our brand position based on Nugray’s unique concept and original design,” said PM Kim Yu-jeong of the Nugray brand team.
Omnibus Central CEO Lee Kyu-ho added, “The Southeast Asian market is an emerging market with high economic potential and growth potential. We will strengthen our position as a global beauty brand company by targeting this market and developing a higher level of brand planning capabilities.”
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