Hagohouse announced on the 10th that it is investing in 'Trimmingbird'. Hagohouse plans to support Trimmingbird's rapid growth and accelerate the brand's expansion into online and offline markets.
Trimmingbird is a brand that CEO Kim Min-kyung started in the blog market in 2016, and has now established itself as a 'trend-leading brand.' The brand has grown rapidly by presenting a unique monochrome normcore look style that emphasizes excellent product quality and detail based on a classic mood of achromatic colors.
Hagohouse is paying attention to Trimmingbird's growth potential and plans to support the brand's growth in various ways through systematic system establishment, management support, production line expansion, distribution network expansion, and overseas market entry. Expectations are high for the changes that the collaboration between Trimmingbird and Hagohouse will bring to the fashion industry. In fact, after the launch of the 2025 Spring Collection, Trimmingbird's sales in February increased by more than 266% year-on-year, and it plans to launch various collections this year with the goal of exceeding annual sales of more than 20 billion won.
Trimmingbird CEO Kim Min-kyung said, “With the support of Hagohouse, we will be able to develop a more solid business strategy and leap forward as a fashion brand with global competitiveness.” A Hagohouse official said, “Based on its solid fandom and unrivaled heritage, Trimmingbird is expected to grow significantly in the global K-fashion market,” and “Hagohouse will not spare any support necessary for Trimmingbird’s growth.”
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