BNK FEARX (hereinafter referred to as BNK FEARX), an esports team of Busan esports company SBXG, announced on the 7th that it signed a marketing partnership MOU with national cruise line Fanstarline.com Co., Ltd. to revitalize the local economy and attract fans and tourists.
BNK FEARX is a club that is active in various global esports leagues such as the League of Legends Champions Korea (LCK) League, Valorant, FC Online, Rainbow Six Siege, and Eternal Return. Since July 2021, it has signed an agreement with Busan Metropolitan City and has been active as a representative esports club of Busan. In the meantime, it has been carrying out various activities in cooperation with the city of Busan to revitalize the local economy and culture, and has collaborated with BNK Financial Group, Lotte World Adventure Busan, Air Busan, and Busan Tourism Organization.
Fanstarline.com is a cruise company that contributes to the local economy and tourism industry of Busan by operating regular routes between Busan, Osaka, and Tsushima Island, including the Busan One Night Cruise. Through this partnership, it expects to create synergy between Busan tourism and e-sports.
According to this MOU, BNK FEARX plans to actively promote Busan tourism in conjunction with the Fanstar Cruise to fans. In addition, they will provide boarding passes and various prizes and events to fans, and their players will use their vacation periods to board the Fanstar Cruise and experience round-trip workshops between Busan and Osaka. In addition, promotional content linked to their players and ambassadors will also be produced.
SBXG CEO Lim Jeong-hyeon said, “As a representative esports team of Busan, we feel a great sense of responsibility for promoting and attracting tourism to Busan. Through our collaboration with Panstar Cruise, we will introduce the charm of Busan and cruise tourism to fans at home and abroad.”
Kim Jong-tae, Vice President of Fanstarline.com, said, “This collaboration will be an opportunity to increase interest in cruises, which are one of the pillars of Busan’s marine tourism industry,” and expressed his expectations for the positive impact of the collaboration.
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