Hoop Corporation (hereinafter referred to as Hoop) has been selected as the implementing agency for the Export Voucher Support Project hosted by the Korea Trade-Investment Promotion Agency (KOTRA) and the Korea Small and Medium Business Administration (KOSME). With this selection, Hoop announced that it will support the stable overseas expansion of domestic companies by establishing strategies for their overseas expansion.
Hoop's main services include influencer marketing using local SNS in the US, Japan, China, etc., and operation of e-commerce platforms in each country. Domestic brands participating in the export voucher business can use Hoop's services through vouchers.
“Based on our understanding of domestic and international beauty trends and accumulated marketing know-how, we will provide solutions that can accelerate the potential of domestic brands,” said Hoop CEO Han Yeon-tae. “As products from small and medium-sized brands, commonly referred to as ‘indie brands,’ gain popularity on short-form SNS such as TikTok, the strength of K-beauty will continue,” he added.
Founded in 2018, Hoop provides e-commerce operation agency and comprehensive marketing solutions. It has contributed to the overall increase in brand sales and improvement of ROAS by establishing customized strategies for each platform and annual/monthly marketing plans. Hoop has collaborated with many brands such as Amorepacific, LF, Jennabel, Giverny, Forencos, and SNP to achieve meaningful results in e-commerce operation and marketing.
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