Busan esports company SBXG’s esports team BNK FEARX (hereinafter referred to as BNK FEARX) announced on the 6th that it signed an MOU for a marketing partnership with Lotte World Adventure Busan. This partnership aims to revitalize the local economy by attracting tourists and expanding fan events.
The main contents of this agreement include: △Promoting joint online and offline marketing between the two companies, △Providing special discounts to BNK Pier X employees and fans, △Collaborating on the BNK Pier X Busan eSports Fan Festival space, etc. As part of this collaboration, on February 26, BNK Pier X LCK players visited Lotte World Adventure Busan and promoted team unity by enjoying various attractions and F&B experiences, which were then filmed in a vlog format. The video is scheduled to be released on BNK Pier X’s official channel after March.
Through this agreement, BNK PIERX will provide various events and gifts to esports fans during the 2025 season. It also plans to prepare offline fan meetings and festival events within Lotte World Adventure Busan.
SBXG CEO Lim Jeong-hyeon said, “As a local club in Busan, we are delighted to have signed an MOU with Busan’s representative theme park. I believe that the joy and excitement that theme parks bring is similar to the happiness that esports give to fans,” and added, “We will work to ensure that the two companies can create great synergy through this agreement.”
Lotte World Yeongnam Sales Division Manager Lee Kyung-ho said, “We have high expectations for joint marketing using the content of both companies through this MOU. We think it is meaningful to be able to contribute to the development of the local community by collaborating with Busan companies.”
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