Global aesthetics company CLASSYS Co., Ltd. (CEO Seunghan Baek) announced on the 5th that it has appointed Tadashi Yoshikawa as the CEO of CLASSYS JAPAN, its Japanese corporation.
The new CEO is an industry veteran with over 30 years of experience in global companies, having served as CEO of Hydrafacial and Cynosure Japan, among others, and has achieved outstanding management results. He joined in February and is in charge of sales and marketing for Classys Japan, and is actively pursuing strategies to dominate the Japanese market.
Japan is a very important market, ranking third in terms of overseas sales for Classis after Brazil and Thailand, with an average annual growth rate of 35% over the past three years. Classis established Classis Japan last year and began building a direct sales system in Japan, and through this, it aims to achieve growth of approximately 60% this year compared to the previous year.
Tadashi Yoshikawa, the company's president, expressed his ambition, saying, "Our goal is to solidify the position of Classis products as the number one brand in each core technology field."
He continued, “We will actively support various marketing and communication activities, especially for major network hospital customers leading local treatment trends,” adding, “We will increase brand awareness and customer trust and seek sustainable growth for Classis Japan.”
Meanwhile, interest in the 'Volformer', which is a combination of Volnumer and Ultraformer (domestic name: Shrink), is increasing in Japan. In particular, as the preference for non-invasive procedures is increasing locally, it is expected that the product that Classis has that can achieve the expected effects with less pain and no downtime (time for skin to recover) will lead the trend in the Japanese market.
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