Content tech company Fastview (CEO Park Sang-woo) has established a ‘Marketing Strategy Office’ to optimize brand growth and performance marketing. This organizational restructuring is part of a strategy to achieve KRW 50 billion in sales by 2025, and is a measure to strengthen data-based marketing and begin full-scale expansion into the global market.
Fastview achieved its best performance since its establishment by recording sales of KRW 33 billion in 2024, and successfully turned a profit for the first time by recording operating profit of KRW 1.5 billion. Fastview, which has grown based on a diversified business portfolio including content, advertising, mobility, and commerce, plans to develop more sophisticated data-based marketing through the establishment of this marketing strategy office.
The Marketing Strategy Office is in charge of market research and trend analysis, brand strategy planning, performance marketing optimization, and content and advertising convergence strategies. In particular, it plans to strengthen customized marketing solutions by utilizing AI-based data analysis and promote integrated marketing strategies linked to Fastview’s core businesses, AI content platform ‘ViewUs’, vehicle purchase platform ‘Chasaltae’, and original content business.
Go Jeong-ho, Fastview’s director who was appointed as the head of the marketing strategy office, said, “We will implement customized content strategies by incorporating data-centric marketing solutions and plan emotional advertising campaigns to maximize brand power.” CEO Park Sang-woo also said, “We will create a new standard in the digital advertising market through AI and data-based innovation,” and “We will expand our influence in the global market based on Fastview’s differentiated marketing strategies.”
Industry experts are evaluating the establishment of this marketing strategy office as an important turning point in Fastview’s long-term growth roadmap. Through AI-based content marketing, advertising operations utilizing data analysis, and linking K-content with the global market, Fastview is expected to exert a stronger influence in the digital marketing market.
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