Wave Company announced that it will participate in the 2025 Seoul International Sports & Leisure Industry Exhibition (SPOEX 2025), which will be held at COEX in Seoul from March 27 to March 30, 2025. The Seoul International Sports & Leisure Industry Exhibition (SPOEX) is one of the three major sports exhibitions representing Asia and has established itself as the largest sports industry fair in Korea.
Wave Company will be exhibiting at the AG600 booth in Hall A of COEX in Seoul, and will introduce new products including its flagship brand Wavewear and smart fitness solution TracMe. In addition, the company will collaborate with domestic and international buyers and influencers on-site and introduce the brand to general visitors to increase brand awareness.
Wavewear is a 'simple balance wear that reduces stress on the body'. It features support for muscles and joints and prevents injuries during exercise by applying kinesiology tape technology used in rehabilitation and oriental medicine clinics.
TracMe is an AI-based fitness coaching service that utilizes the strain soft sensor (TracSil) developed by Wave Company. It can precisely measure joint angles and effectively monitor movements, so it is attracting great attention in the global sports and healthcare markets. It is particularly drawing attention due to its high potential for use in various fields such as rehabilitation treatment, health management, and diet.
A Wave Company official said, “Through this exhibition, we plan to widely publicize the brand’s innovative technologies and new products and further solidify our position in the global sports and fitness market.”
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