Feature, a global SNS data analysis company, announced on the 28th that it held its first joint webinar with Japanese digital advertising agency Flag Inc. from February 26th to 27th under the theme of ‘Learning the latest trends from successful cases of Korean influencer marketing.’
In this webinar, we looked at the latest trends based on successful cases of influencer marketing campaigns that have become more active in Korea, and predicted changes in the Japanese marketing market based on these. About 100 business people, including local Japanese brand marketers, advertising practitioners, and agencies, participated, showing great interest in influencer marketing.
Jeong Seo-ho, head of the Japan Business Team, presented on the topic of '2025 Korean Influencer Market, Trends, and New Opportunities', introducing the success stories of Uber Taxi and Cafe Kaibe that utilized the influencer marketing solution Featuring, and explaining collaboration strategies with influencers who have target audiences.
Next, Mizuki Kurita, Flag Development Team Director, presented how Japanese companies can utilize the ‘Featuring Japan’ solution when conducting influencer marketing. Flag is currently supporting Featuring’s expansion into the Japanese market by providing marketing consulting during the advancement of the Featuring Japan solution.
Featuring plans to establish a local Japanese corporation in the first half of this year and strengthen its cross-border marketing business model (BM) between Korea and Japan. It also plans to participate in IT and marketing exhibitions in Japan to promote its ‘Featuring Japan’ solution and pursue open innovation cooperation with large local companies.
“This webinar was a meaningful opportunity to introduce AI-based influencer marketing solutions to Japanese business practitioners and share ways to apply them in practice,” said Jang Ji-hoon, CEO of Featuring. “We plan to continue various activities to secure new clients in Japan in the future.”
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