Content media group NEW (Next Entertainment World) announced on the 27th that it signed a business agreement (MOU) with artificial intelligence (AI) specialist Saltlux (CEO Lee Kyung-il) to develop content innovation businesses and new services using AI technology.
This agreement is to combine NEW’s content assets such as movies, dramas, and music with Saltlux’s artificial intelligence technology to promote new services and joint commercialization. The two companies plan to cooperate in various areas such as ▲content production using AI technology ▲discovering content-based AI services ▲improving the efficiency of the content production process through the introduction of AI.
Saltlux is the first domestic AI company to be listed on KOSDAQ, and has led AI innovation in various industries such as public, finance, and healthcare. Recently, it has attracted attention by introducing the next-generation AI agent technology, ‘Lucia 2.5’.
AI technology has been rapidly introduced across the content industry recently, and global content companies are providing various AI-based services such as automatic subtitle generation, voice synthesis, and multilingual translation. In particular, AI-based dubbing and translation services are playing an important role in the expansion of the OTT and global content markets. Through this agreement, NEW is expected to strengthen its competitiveness as a comprehensive content studio in the global market and accelerate digital transformation.
NEW CEO Seo Dong-wook said, “NEW’s assets such as movies, dramas, and music sources are expected to be combined with AI technology to create new values and services,” and added, “We will do our best to create good cases in which AI is applied across all business areas such as production, distribution, and marketing.”
Lee Kyung-il, CEO of Saltlux, said, “This agreement will be an important milestone in exploring new possibilities through the convergence of AI and media,” and added, “Through our collaboration with NEW, we will lead the AI innovation of the content industry.”
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