WitU (CEO Cha Jae-seung) announced on the 27th that it has been selected as the official partner of Meta Korea in 2025. WitU has been conducting various collaborations with Meta Korea since 2023, and plans to further strengthen its cooperation with Meta through this selection as an official partner.
Meta Korea operates the 'Agency First Program' to support the business growth and mid- to long-term development of its partners, and through this program, it provides official partners with education on Meta's latest advertising solutions and products, as well as customized consulting and workshops.
WitU has been in charge of short-form specialized marketing for corporate clients using Meta's Instagram 'Reels'. In particular, it has been working closely with Meta recently to expand the global commerce market centered on the US.
In recognition of these collaborative achievements, WitU has been selected for the ‘Creative Hero’ category at the ‘Meta Agency First Awards’ for two consecutive years, in 2023 and 2024.
Going forward, WitU plans to propose the best marketing strategy for Korean brands to grow on the global stage, focusing on the Meta platform. In 2025, it plans to further expand its cooperation with Meta in the global market and short-form commerce sector, and increase the innovation and advertising efficiency of Meta Reels advertising through creative content production capabilities and creator utilization strategies.
CEO Jaeseung Cha of WitU said, “The close synergy with Meta, a global platform, will further enrich the short-form ecosystem and is a key condition for the development of the short-form industry,” and emphasized, “As an official partner of Meta, WitU will provide a better short-form total solution that is win-win for both advertisers and Meta.”
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