Uniquegood Company and Singapore-based immersive digital experience curation company DAS Universe Pte Ltd announced a strategic partnership and the establishment of a joint venture in Singapore. This collaboration is part of a strategy to secure leadership in the rapidly growing ‘Experience Economy’ and to preempt the Southeast Asian market.
The two companies plan to create a new type of experience space based on creative and technological innovation that reflects the local culture. In particular, they plan to develop an immersive theme park that combines realistic digital storytelling and real space, focusing on Singapore and Malaysia. Through this, they plan to present a new type of entertainment and interactive space where visitors can directly participate and interact. Through this partnership, Unique Good Company will provide know-how related to next-generation theme park space planning, game content, operation, and technology.
“Our collaboration with Uniquegoodcompany is an opportunity to redefine the intersection of physical and digital experiences,” said James Hong, CEO of Darth Universe. “Combining Darth Universe’s expertise in immersive digital storytelling with Uniquegoodcompany’s gamification approach will set a new standard for entertainment in Southeast Asia.”
“The establishment of this joint venture will be an important milestone in our overseas expansion,” said Song In-hyeok, CEO of Unique Good Company. “We plan to introduce immersive storytelling spaces in Singapore and Malaysia starting in 2025, and we look forward to providing Unique Good Company’s unique experiences to customers around the world.”
- See more related articles
You must be logged in to post a comment.