The company that operates the rice cake specialty brand, Deobaruntteok , Deobarun Company, announced that it won the 2024 Maeil Dairies Young Venture Entrepreneur Award at the 'Korea Management Association Winter Academic Conference' hosted by the Korea Management Association.
The Maeil Dairies Young Venture Entrepreneur Award is given to creative small and medium-sized venture entrepreneurs who develop cutting-edge new technologies and ideas and take on business challenges, thereby contributing to the development of the regional and national economy through continuous research and development and management innovation.
The Barun Company was highly evaluated for its efforts to revitalize the rice cake market under a new vision, including ▲developing domestic sales channels ▲exporting overseas (USA, Canada, Singapore) ▲growing sales ▲supporting local farmers.
In particular, it has garnered attention for its recent rebranding that has created innovative rice cake products that go beyond the traditional paradigm.
Debarun Company CEO Jeon Myeong-jun said, “It is meaningful that Debarun Tteok’s innovative management efforts and excellent quality products are being recognized externally as moving in the right direction,” and added, “We will continue to do our best to break through the limitations of the rice cake market and achieve growth both domestically and internationally.”
Debarun Company won the 2024 Minister of Culture, Sports and Tourism Award in the 'Today's Traditional Startup' project hosted by the Korea Craft Design Foundation and operated by CNT Tech.
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