BigMove Ventures announced that it has invested in Impact AI, which operates OASIS, an artificial intelligence-based advertising budget optimization analysis solution.
Impact AI is a startup that provides 'AdOASIS', a solution that optimizes a company's advertising budget using AI technology. Through this investment, it plans to focus on improving the solution and expanding its B2B business partners.
Jung Hoon-jae, CEO of Big Move Ventures, said, “The desire for companies to maximize marketing effectiveness while building their brand identity is universal, which is why we decided to make this investment,” and “We plan to discover good investment targets in various industries, including bio-healthcare, and build an industrial value chain.”
In addition to this investment in Impact AI, BigMove Ventures is expanding its investment areas by investing in various fields, including Connective, a company developing AI-based musculoskeletal surgery support solutions and surgical robots; Cham Yak Sa, a pharmacy DX transformation platform company; and Innoclas, a battlefield genome analysis company.
Choi Hyeong-seop, CIO of Big Move Ventures, said, “We agree with Impact AI’s business strategy, and considering the recently diversified advertising market, we decided to invest because we believed there would be a clear market need.”
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