Nanum Vitamin , a data-based welfare finance company, announced on the 24th that it was selected for the 14th IBK Industrial Bank of Korea's startup accelerating program 'IBK Changgong Mapo'. Nanum Vitamin is developing customized welfare finance solutions using AI and data technologies, and is leading the innovation of digital welfare infrastructure so that donors and beneficiaries can be connected more efficiently.
'Naviyam', operated by Nanum Vitamin, is an AI-based customized donation welfare platform developed to increase the transparency and efficiency of donations. Existing donation methods were centered on specific organizations, and the beneficiaries' choices were limited. On the other hand, 'Naviyam' uses AI-based data analysis and digital financial technology to support donations to be used flexibly according to the actual needs of the beneficiaries. In the past seven months, the number of Nabiyam affiliated stores has expanded to 59,000, and an environment has been created where beneficiaries can choose the welfare services they want when they need them.
With the selection of IBK Changgong Mapo, Nanum Vitamin plans to further enhance its welfare infrastructure and expand its customized welfare finance model that directly connects donors and beneficiaries. Key services include digital meal ticket systems, prepaid welfare points, and mobile vouchers, which will enable transparent and effective donation management. This will support corporate ESG management, eliminate welfare blind spots, and propose a sustainable social contribution model.
Nanum Vitamin is using AI technology to analyze welfare needs in real time and innovate welfare systems to enable personalized support for each individual. In particular, through the digital meal ticket system for children who are starving, children can conveniently solve a meal at the restaurant of their choice. Welfare innovation centered on demand is taking place, guaranteeing beneficiaries’ right of choice.
In addition, Nanum Vitamin established a corporate research institute and was recognized for its technological prowess by successfully completing Pre-A investment attraction after being selected for the TIPS program last year. It received a commendation from the Mayor of Seoul in recognition of its data-based social value creation, and was awarded the Social Contribution Award for its innovative improvement of the existing offline-centered infrastructure for supporting children with malnutrition.
Nanum Vitamin CPO Kang Sang-won said, “With this selection as IBK Changgong, we plan to further accelerate the digital transformation of welfare and provide innovative, customized welfare solutions,” and “Through technological advancements and service expansion, we will leap forward as a welfare finance platform that satisfies both donors and beneficiaries.”
- See more related articles
You must be logged in to post a comment.