Image processing artificial intelligence startup MayI (CEO Park Jun-hyeok) announced that it will supply its visitor data analysis solution ‘mAsh’ to CJ CGV (hereinafter CGV), a leading multiplex cinema in Korea, and help measure screen advertising performance.
CGV introduced Mesh to analyze the effectiveness of screen advertisements broadcast before movie screenings and strengthen data-based decision-making. Since May 2023, it has been measuring advertising performance at 20 major locations nationwide, including Yongsan, Apgujeong, and Yeouido in Seoul, as well as Busan and Daegu.
MASH is an image processing AI solution that analyzes the floating population using image information processing devices (CCTV) installed in offline stores and provides various visitor data such as ▲age group and gender ▲stay time ▲exit zone, thereby helping to establish optimal space operation strategies.
In particular, CGV measures the number of visitors entering and exiting the theater by time slot using CCTVs located at the entrance to the theater to determine advertising effectiveness, and confirmed that when content highly related to the upcoming movie was broadcast, advertising viewership increased by 16% compared to the previous period.
Based on this, the CGV media team is planning content that can stimulate the interest of viewers, increasing advertising reach and strengthening audience immersion, and establishing an optimal screen advertising strategy based on visitor data.
Park Jun-hyeok, CEO of May I, said, “We are supplying MASH to CGV, the largest multiplex in Korea, and supporting marketing effectiveness analysis based on visitor data,” and “We will continue to help domestic and foreign companies quantitatively measure performance in offline spaces through MASH and make rational decisions.”
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