Salesforce announced on the 20th that it held an 'AI Agent Workshop' for AI consulting collaboration with mobility tech company Hyundai Autoever. This workshop was a place to explore ways to improve customer service quality and work productivity through digital innovation in various business areas within the company using Salesforce's AI technology.
Salesforce and Hyundai AutoEver aim to transform the AI innovation paradigm by strengthening the ability to develop and utilize AI agents that fit the business characteristics of customers. Hyundai AutoEver plans to expand the application of AI agents to customer experience areas such as customer consultation, sales, marketing, and data analysis. In addition, through cooperation with Salesforce, it plans to accelerate customer-centered digital transformation across the group.
Salesforce's 'AI Agent Workshop' is held at 'Salesforce AI Labs' in the Yeouido office of Salesforce Korea, and is a practical training program for digital transformation (DT), IT, and customer experience (CX) managers of companies using CRM and cloud products. It is designed to be of practical help to team leaders who are considering introducing AI solutions. So far, about 300 people from over 50 companies have participated, and it has received a great response.
In this workshop, participants practiced building their own AI agents using Salesforce's autonomous AI platform, AgentForce. Participants experienced designing and implementing AI agents optimized for their work environments, and were able to concretize the direction of digital transformation and establish practical adoption strategies through expert guidance and demo scenarios reflecting actual work environments. In addition, time was set aside to share AI agent utilization cases and insights through networking with other companies.
The workshop was conducted in three stages: theoretical education, practice, and discussion. After learning the latest trends in AI agents and the core functions of Agent Force, participants gained practical experience in building and testing AI agents in real scenarios. In the final stage, they had time to derive their own AI agent application methods and expected effects.
Park Soo-jin, managing director and head of Hyundai Autoever’s CX Platform Innovation Lab, said, “We plan to apply AI agents in the customer experience field to further strengthen customer-centered services and actively utilize them for internal business innovation.”
Salesforce Korea CEO Son Bu-han said, “AI agents are driving a paradigm shift across businesses, including sales, marketing, customer service, and e-commerce,” and added, “I hope that Hyundai Autoever was able to experience the insights and possibilities necessary for AI innovation by participating in this workshop.”
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