Spatial retail startup Walkers High announced on the 20th that it is acquiring Lotte Chilsung Beverage’s direct vending machine business and is taking on the challenge of innovating the vending machine market. With this acquisition, Walkers High plans to use its distribution and spatial retail capabilities to provide consumers with a differentiated purchasing experience and maximize profitability.
Founded in 2021, Workers High is a startup that focuses on providing customized products by building a data-based distribution model that directly connects manufacturers and consumers. In particular, it provides products optimized for the corporate environment, such as office snack management services.
With this acquisition, Walkers High will secure a nationwide distribution network of branches, franchises, and dealerships for the vending machine business operated by Lotte Chilsung Beverage. Accordingly, the number of vending machines operated by Walkers High is expected to exceed 2,000, and it plans to pursue innovation in the vending machine market based on its data technology in the future.
The existing vending machine operation method increased consumer accessibility through Lotte Chilsung Beverage's distribution network centered on consignment operation and agency system. However, after the acquisition, Walkers High aims to increase sales by stably maintaining the existing supply chain, smoothly conducting contract and operation transfer, and improving sales adjustment and operational efficiency.
In the long term, we plan to strengthen product competitiveness through strategic alliances with various companies and expand vending machine installation locations to new distribution channels such as schools, department stores, and large marts.
Kim Chung-hee, CEO of Workers High, said, “Through this acquisition, we have created an opportunity to advance into new markets such as schools and department stores beyond our existing distribution network centered on companies and hotels,” adding, “We will continue to lead innovation in the vending machine market by cooperating with various companies.”
With this acquisition, Walkers High aims to quadruple its sales growth compared to the previous year and plans to continue sustainable growth by expanding into the global market.
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