Mark & Company , which operates the startup growth analysis platform ‘Forest of Innovation’, announced on the 20th that it has been selected as a supplier for the ‘2025 Data Voucher Support Project’ hosted by the Ministry of Science and ICT and the Korea Data Industry Promotion Agency for the second consecutive year. Following its selection as a supplier last year, it will maintain its supplier status this year as well and continue to support data-based business innovation.
The 'Data Voucher Support Project' is a project that supports data purchase and processing costs in the form of vouchers for companies that need to utilize data, and Mark & Company plans to provide data from over 11,000 startups to selected companies in need.
The data held by 'Innovation Forest' includes various information such as startup growth status, investment history, and market trends, and also provides data on consumer types, traffic, and employment status. Through this, companies can receive practical help in various business activities such as B2B customer discovery, market research, investment strategy establishment, and service enhancement. In particular, Innovation Forest provides updated data every month, so startups and small and medium-sized enterprises can establish strategies in accordance with the changing market environment.
By utilizing this data, startups can find suitable sales target B2B customers, seek collaboration and investment opportunities, analyze competitors to build differentiation strategies, and analyze the latest trends to establish market entry strategies or capture new business opportunities.
Hong Kyung-pyo, CEO of Mark & Company, said, “We are delighted to once again participate in the data voucher support project to foster a startup ecosystem,” and “As a data-based accelerator, we will actively support the establishment of growth strategies for startups utilizing Innovation Forest data.”
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