– Sharing insights on brand marketing and production cases using AI
– Prompt Factory, “We will lead the paradigm of the advertising market by collaborating with various AI creators”
On the 7th, 'Prompt Factory' announced on the 17th that it held the '2025 AI Storytelling Conference' at the HSAD headquarters in Mapo, Seoul. The conference was attended by about 100 people including AI creators, marketers, and professors.
On this day, the conference included ▲HSAD seminar in Part 1, ▲HSAD collaboration cases and industry latest trends seminar in Part 2, and ▲networking among attendees in Part 3.
Key speakers included HSAD's 'OTR AI (Over The Rainbow AI)' team, as well as Academic Creative Director Jo Myeong-hun, AIDonna CEO Kim Gyeong-hak, Irony Company CEO Shim Dong-yeop, and Artificial Intelligence Factory CEO Kim Tae-young.
Chan-soo Park, HSAD OTR AI Chief, emphasized in his presentation titled “AI and Storytelling” that “In the future, the key element will be for creators to be able to express their own colors, and that will be unique storytelling that exquisitely harmonizes artistry and marketing sense.”
Park Dong-hwa and Kim Hyo-jin, HSAD OTR AI directors, presented on the topic of “How HSAD and AI creators can create synergy” through a large company advertising campaign. Lee Seong-jae, HSAD’s Chief Strategy Officer (CSO), emphasized, “HSAD plans to advance its own AI platform into a control tower and collaborate with various AI creators.”
Jo Myung-hoon, Creative Director of Akabrick, presented outstanding work that demonstrated how far AI technology can be implemented in actual production processes.
Kim Kyung-hak, CEO of AIDonna, shared his insights on actual cases of collaborative brands, Shim Dong-yeop, CEO of Irony Company, on the possibility of using AI to create storytelling that influences customers, and Kim Tae-young, CEO of Artificial Intelligence Factory, shared his insights on the impact of AI technology on advertising production and marketing and the direction of perfume production.
Nam In-jeong, CEO of Prompt Factory, said, “We will continue to advance our platform and create many projects that can work with various AI creators,” and added, “Through this, we will provide efficient and creative video production solutions and lead the paradigm of the advertising and marketing industry.”
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