Runnerble Co., Ltd. announced on the 20th that it signed a strategic business agreement (MOU) with Yellow Balloon for the development of special interest travel (SIT) products.
Through this agreement, the two companies will jointly plan and operate a premium RunTrip product that combines running and trail culture with travel in line with the recent running boom. The two companies plan to jointly plan and operate SIT-specific marathon and trail travel products and strengthen marketing and promotions utilizing the platform, with the goal of providing differentiated travel experiences to domestic and international runners.
The signing ceremony took place on February 19th at the Yellow Balloon headquarters, and Runnerable CEO Ryu Young-ho and Yellow Balloon Channel Sales Director Oh Gyeong-hyeon attended to confirm their commitment to cooperation. Through collaborative support for product development and operation, the two companies plan to discover various programs that will provide differentiated experiences to global runners beyond Korea.
Runnerable CEO Ryu Young-ho said, “We plan to introduce Runtrip products that explore beautiful nature and culture so that domestic runners can also experience the global running boom,” and “We will continue to develop differentiated travel products based on running and trails, with the world as the stage.”
“As travel demand for global marathons and trail running increases, we are delighted to be able to plan SIT-specific travel products through our collaboration with Runnable,” said Oh Kyung-hyun, CEO of Yellow Balloon. “Based on this agreement, we will continue to improve our products to provide customers with the best possible experience.”
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